Why Study Business Analytics?

Virtually every business relies on being able to interpret data and make sound decisions based on that interpretation, so people with expertise in business analytics are in high demand around the globe. As this field continues to rapidly develop, this career offers high income potential as well as room for advancement if one possesses the necessary skills.

If you enjoy data analysis, business analytics could be an ideal degree to pursue. Here, you will learn to identify patterns among all of the available information to make more effective business decisions and remain competitive – skills which are in high demand among employers today.

An undergraduate degree in business analytics provides a solid basis for careers across numerous areas of business, such as marketing, human resources and finance. You’ll become equipped for roles like data analyst, business intelligence analyst or associate business analyst.

Business analytics students typically pursue studies in business analytics with the goal of becoming data scientists – analysts who specialize in taking raw data and turning it into meaningful information. Data scientists work in various fields from retail and banking, healthcare and technology – they are responsible for turning large volumes of information into usable insight that are vital in driving organizations forward to greater success.

By studying business analytics, you will gain the tools and techniques to apply data science techniques and principles to real-world problems in business settings. Courses covering fundamentals of statistics, data visualization and programming as well as advanced topics like predictive modeling, machine learning and Big Data engineering will equip you with skills not easily learned in an office environment.

An online business analytics degree program will equip you with the work-ready skills you need to advance your career and thrive in today’s ever-evolving business landscape. You can earn your master’s degree while continuing your full time job, supported by a dedicated student advisor. Your studies will include hands-on experience through studios where real world analytics challenges will be tackled alongside industry partners.

Business analytics assists companies in anticipating the future and forecasting potential trends they may face, helping them reduce spending before slow seasons arrive or invest in marketing campaigns that could make an impactful statement about customer loyalty and purchasing trends. Business analytics allows them to improve profitability and retain a competitive edge within their marketplace; all it takes to harness its power is understanding what the data tells you, then effectively communicating this knowledge across teams.


%d bloggers like this: