Marketing majors will learn the art of communicating persuasively to influence individuals or groups of people, which can be used across many careers such as advertising, market research, consulting and business-to-business marketing. Many schools offer marketing degrees; you can search the Study in the USA School search to locate them all.
As more students struggle to afford higher education, colleges must reassess their traditional recruitment strategies. Instead of pushing enrollment buttons, colleges should cultivate relationships with prospective students by showing they understand their specific goals and concerns. Successful schools focus on adopting an holistic approach which includes student-centric communications as well as creating an enticing brand identity.
Today’s college students are becoming more budget-conscious than ever before, whether their aim is to maximize income, improve career prospects or find more flexibility in life. Prior to speaking with an enrollment advisor they conduct considerable research independently before seeking advice from an institution’s enrollment advisor and are eager to hear how your institution can offer tangible benefits such as improved job prospects or quality of life improvements.
Marketing professionals are essential across all sectors of the economy for the promotion of products and services, from developing marketing strategies, product distribution channels, pricing strategies or branding services to managing promotional campaigns and creating digital content on various platforms such as social media. A graduate degree in marketing can give professionals an edge in this increasingly competitive field.